Measuring the Value of Social Media - KEYNOTE by @chanderson0 @googleanalytics
The Rise of Digital Influence. Presentation by @BrianSolis
New Framework for Social Media Analytics [Infographic] via @wess
In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective.
Share your insights!
We built this framework to help marketers harness social insights for business value. What metrics do you use? Do you use a different framework? Share your insights with us and our community on Twitter by tweeting to #AwarenessTips.
Mike Lewis
Gamestorming, not Brainstorming. The 3 best Gamestorming exercises. Slides by @brynn
VW create innovative flipbook ad for their Facebook Page (video)
C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection (photo)
Likeapella. Kraft’s special thanks to Facebook fans. #cheesy
The Future Is Lubricated. Presentation by slidemaster @andytwhitlock
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